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Forbes says Yanks have richest brand

Forbes says Yanks have richest brand

NEW YORK -- The fans at Yankee Stadium aren't the only people decked out in shirts and hats bearing the team's famous interlocking "NY." Yankees merchandise can be seen throughout the city, the country and the world, and on Wednesday, Forbes announced that the Yankees had the most lucrative brand of any sports franchise.

It was the third year that Forbes calculated brand value and the first that the Yankees earned the No. 1 spot, helped largely by winning their 27th World Series championship last fall. The criteria include revenue from sponsorships, local media and merchandise that are not simply attributable to market demographics or league.

The Yankees swapped spots with Manchester United, which fell to second on the list, just ahead of Real Madrid. In fact, five of the top seven franchises on Forbes' list were European soccer teams. The only other baseball teams to crack the top 10 were the Yankees' chief rivals: The Red Sox placed eighth, followed immediately by the Mets.

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