It was the third year that Forbes calculated brand value and the first that the Yankees earned the No. 1 spot, helped largely by winning their 27th World Series championship last fall. The criteria include revenue from sponsorships, local media and merchandise that are not simply attributable to market demographics or league.
The Yankees swapped spots with Manchester United, which fell to second on the list, just ahead of Real Madrid. In fact, five of the top seven franchises on Forbes' list were European soccer teams. The only other baseball teams to crack the top 10 were the Yankees' chief rivals: The Red Sox placed eighth, followed immediately by the Mets.