The Yankees, Major League Baseball and the City of New York unveiled the official 2008 All-Star Game logo in a press conference behind home plate at the historic stadium, discussing plans for a summer that will use the Bronx Midsummer Classic as a centerpiece for the metropolis.
"We're going to be swinging for the fences for the 2008 All-Star Game," said New York City Mayor Michael R. Bloomberg. "That will include an unstoppable lineup of All-Star events and promotions.
"They'll touch the bases with every part of our city and create a memorable few days for thousands of people who will come to New York City for the game, as well as hundreds of millions of people watching the game around the world."
The 79th All-Star Game will be played on Tuesday, July 15, 2008, making Yankee Stadium the first facility to play host to a Midsummer Classic in its final year of existence.
"I can't think of a better way to celebrate the history of this ballpark than to host the best All-Star Game in all of sports," said MLB president and chief operating officer Bob DuPuy.
The All-Star Game logo, which was unveiled from a select spot atop the Yankee Stadium scoreboard along its storied and trademark frieze, prominently features aspects paying homage to the stage upon which the game will be played. Yankee Stadium's historic facade plays a headlining role, in addition to the team's classic pinstripes.
The logo is traditional and simple, navy and white in color to reflect the Yankees' tradition and values. But little about the All-Star Game week will be reserved in nature, with the immensely popular FanFest event scheduled to be held at the Jacob Javits Center in Manhattan and multiple events slated to take hold of the city's attention during that time.
The star of the show, however, will be The House that Ruth Built -- fitting, considering that the man who opened Yankee Stadium with a home run on April 18, 1923, to help topple Boston was also the author of the first All-Star Game home run in the 1933 Classic.
The All-Star Futures Game will be held on Sunday, July 13, at Yankee Stadium, featuring the game's top Minor League prospects on the celebrated stage, and the Home Run Derby will highlight the Stadium events on Monday, July 14. The Chevrolet Red Carpet Show will precede the 79th All-Star Game.
"It goes without saying how excited we are as an organization to host the 2008 All-Star Game," said Yankees shortstop Derek Jeter. "I think it's only fitting that this is the first organization to host an All-Star Game in the farewell year [of its stadium]. We're excited, and I think everybody in baseball is excited. It's going to be a great event, and hopefully there will be a few Yankees here."
Bloomberg estimated that New York's selection as the site for the 2008 All-Star Game will generate an additional $150 million in economic activity for the city.
The Yankees were represented at the press conference by 15-time All-Star Yogi Berra, plus fellow multiple-time All-Stars Jeter, Hideki Matsui and Ron Guidry. Also in attendance at the on-field press conference were a host of Yankees front-office officials, including executive vice president and treasurer Hal Steinbrenner, son of principal owner George Steinbrenner.
With the new Yankee Stadium rapidly rising just one block away from the current facility in the Bronx, Yankee Stadium was announced as the site for the All-Star Game at a City Hall press conference on Jan. 31.
Yankee Stadium has held three All-Star Games previously, including affairs in 1939, '60 and, most recently, in '77, following an extensive renovation of the building in the mid-70s. Overall, New York City has hosted eight All-Star Games.
"People can come and say goodbye to this great ballpark, and get ready and see the progress of the new stadium," said Yankees president Randy Levine. "It's going to be very exciting."
Bryan Hoch is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.