"Now's the time," Martin said. "Nobody really cares what my batting average is at this point. Every game's a playoff game, and that's how we're going to go about it."
Martin has nine hits in his last 30 at-bats entering Thursday, and Yankees manager Joe Girardi believes he is finally seeing some results after hitting into an extraordinary batch of bad luck.
"Russell has hit a lot better than the numbers show," Girardi said. "We keep reminding him of that, and he knows. I see the frustration sometimes when he lines out; he's like, 'C'mon, another one?' But we have a lot of confidence when he's up there."