NEW YORK -- For the first time in the last decade, the Yankees' 2013 promotional calendar will include a series of player bobblehead giveaways.
The club on Friday introduced a three-year promotional program, during which 12 total limited-edition bobbleheads will be distributed. The first four such bobbleheads will be handed out this season, starting with Derek Jeter on July 8 against the Royals.
Next in line will be former Yankee and 2009 World Series MVP Hideki Matsui, on July 28 against the Rays, followed by Yankees legend Yogi Berra on Aug. 30 versus the Orioles. Closer Mariano Rivera will be featured as the last bobblehead giveaway of the season when the Yankees kick off the final homestand of Rivera's career on Sept. 24 against the Rays.
Bobbleheads will be distributed to the first 18,000 guests in attendance on each giveaway night. Fans can also purchase special Yankees bobblehead ticket packs, starting at $88, at yankees.com/bobblehead.
Paul Casella is a reporter for MLB.com. Follow him on Twitter @paul_casella. This story was not subject to the approval of Major League Baseball or its clubs.