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Yankees announce new ticketing plans

Yankees announce new ticketing plans

The Yankees have adjusted prices on more than 40 percent of the front-row seats at the new Yankee Stadium and will offer additional free seats to some ticket holders, it was announced on Tuesday.

The adjustments to the club's pricing policy were outlined in a statement authorized by Yankees managing general partner Hal Steinbrenner, and it came as a response to the five-game homestand that saw a number of premium seats unoccupied at the $1.5 billion ballpark.

"A few weeks ago, I indicated that in light of the economy, we would review the pricing of a small number of our premium locations at Yankee Stadium, specifically, our Suite Seats," Steinbrenner said. "I mentioned a small number of locations, because in excess of 3.4 million seats, including 37,000 full-season equivalents as well as approximately 85 percent of all our premium locations, have already been sold.

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"Yet, there are a few hundred Suite Seats in our premium locations that have not been sold on a full-season basis. As a result, and for many of our fans who have already purchased full-season Suite Seats in such premium locations, the Yankees are announcing today a program that adjusts certain prices and benefits affecting such Suite Seats."

For the rest of the 2009 regular season, the following price and benefit adjustments are being adopted for Legends Suite and Delta Sky 360 Suite licensees at the new Yankee Stadium, as outlined by the club:

• The full-season Legends Suite and ticket licenses in the first row in Sections 15A, 15B, 24B and 25 will be reduced from $2,500 to $1,250 per regular-season game. All fans who have purchased such full-season Suite and ticket licenses will receive, at their choice, a refund or a credit.

• The full-season Legends Suite and ticket licenses in the first row in Sections 11, 12, 13, 27B, 28 and 29 will be reduced from $1,000 to $650 per regular-season game. All fans who have purchased such full-season Suite and ticket licenses will receive, at their choice, a refund or a credit.

• All fans who purchased full-season $2,500 Legends Suite and ticket licenses in the first row in Sections 16-24A will receive an equal number of complimentary Legends Suite Seats in the first row in Sections 16-24A for each of the remaining regular-season games during the 2009 regular season.

• All fans who purchased full-season $1,250 Legends Suite and ticket licenses will receive an equal number of complimentary Legends Suite Seats in the $1,250 Legends Suite price category for 24 games during the 2009 regular season, as selected by the Yankees.

• All fans who purchased full-season $850 Legends Suite and ticket licenses will receive an equal number of complimentary Legends Suite Seats in the $850 Legends Suite price category for eight games and in the $500 Legends Suite price category for four games during the 2009 regular season, as selected by the Yankees.

• All fans who purchased full-season $600 Legends Suite and ticket licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for 10 games during the 2009 regular season, as selected by the Yankees.

• All fans who purchased full-season $500 Legends Suite and ticket licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for eight games during the 2009 regular season, as selected by the Yankees.

• Future 2009 regular-season sales of full-season $1,250, $850, $600 and $500 Legends Suite and ticket licenses will receive comparable (dependent upon the price of the Legends Suite and ticket license) benefits during the 2009 regular season, subject to availability.

• The Delta Sky 360 Suite and Ticket Licenses in the first row in Sections 218A-222 will be reduced from $750 to $550 for each regular-season game. All fans who have purchased such full-season Suite and ticket licenses will receive, at their choice, a refund or a credit.

In addition, for 2009, so as to encourage fans to purchase full-season ticket plans in Field Level sections 115-125, the Yankees are also adopting a program affecting a few hundred seats. And for fans who have already purchased on a full-season basis such Field Level seating priced at $325 in Sections 115-125, the following program is being adopted effective immediately:

• Going forward, all fans when purchasing, on a full-season basis, three full regular-season ticket plans priced at $325 per regular-season game in Sections 115-125 will receive a fourth full regular-season ticket at no additional cost.

All fans who have purchased full-season plans priced at $325 per regular-season game will receive complimentary regular-season tickets within Sections 115-125 for remaining regular-season games during the 2009 regular season as follows:

• If you purchased two or three full-season tickets, you will receive two tickets for every other regular-season game, commencing with either the Thursday evening game on April 30 or the Friday evening game on May 1 and alternating for the remainder of the season.

• If you purchased four or five full-season tickets, you will receive two tickets for every regular-season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30.

• If you purchased six or seven full-season tickets, you will receive three tickets for every regular-season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30.

• If you purchased eight full-season tickets, you will receive four tickets for every regular-season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30.

Yankee Stadium officially opened to a sellout crowd of 48,271 on April 16 against the Cleveland Indians and hosted five games on the inaugural homestand -- an April 20 game against the Oakland Athletics was rained out and rescheduled for July 23.

In all, Yankee Stadium has had 267,014 sold seats for the five games. The official capacity is listed at 52,325 in the club's media guide, but as it noted on April 16, more than 2,000 tickets were given away as complimentary seats.

"I think the Yankees are taking a proactive approach in understanding what's going on in our country and the world," Yankees manager Joe Girardi said. "I think they're reaching out to people. I think it's a good thing.

"The thing about that is, you don't know how many of those people are inside eating. I actually went and saw the dining room -- it was pretty nice and there's TVs all over. You do see empty seats, but you don't know how many people come and go. To me, I never really thought much of it."

Yankees shortstop Derek Jeter said that he noticed the empty seats during the homestand, mostly because it was a topic of discussion among media members.

"You noticed it, because everybody was talking about it," Jeter said. "You couldn't help but to look. But I'm sure if they did [adjust prices], they did it for a good reason.

"I don't know how many people are in this seat or that seat, but one of the differences between the new stadium and the old stadium is, when you're at the concessions, you can still see the game. Even though people may not necessarily be in their seats, they're still at the game."

Bryan Hoch is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.

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