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Yanks surpass 1 million registered users

Yanks surpass 1 million registered users

All Michael Evans intended to do was make sure his e-mail inbox would be updated with the latest information on his favorite Yankees. He could have never imagined making Internet history.

With Evans' subscription this month, the Yankees became the first of the 30 Major League clubs to surpass one million registered users for free newsletters and alerts -- including exclusive ticketing opportunities -- via its official Web site, Yankees.com.

An official announcement was made Tuesday by Major League Baseball Advanced Media, L.P., the interactive media and Internet company of Major League Baseball.

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"We are proud to reach a milestone that is representative of the passion and commitment Yankees fans have demonstrated for generations," said Yankees COO Lonn Trost.

"Yankees fans from every corner of the globe, including fans from each of the 50 United States, have embraced the exclusive online benefits delivered to their inbox."

To honor Evans becoming a milestone piece of their fan base, the Yankees will reward the 57-year-old Pennsauken, N.J., resident with four Field Level tickets to a future Yankees home game of his choice.

"This is great," Evans said. "I didn't think I'd ever have a chance to go to the new Yankee Stadium. But I'm obviously going to go now."

Evans said that he was surprised by the attention, and initially wondered if a friend was putting him up to a prank. But Evans' skepticism turned to excitement when he learned that the Yankees truly did want to reward him.

Having last visited the old Yankee Stadium in 2007, Evans plans to choose the Aug. 29 contest against the Chicago White Sox to make his first trip to the new facility, where he can see his favorite American League team in action once more.

"I'm a Yankees and Phillies fan," Evans said. "I live in the Philadelphia area but I grew up a Yankees fan, rooting for Mickey Mantle, the Mick, No. 7. You have to remember, I'm 57 years old; the Yankees were the team."

As for the winning subscription, Evans said he had logged on to MLB.com to purchase tickets to a Phillies home game at Citizens Bank Park.

"They had a survey and I had to pick my favorite American League and National League teams," Evans said. "So, obviously, I picked the Yankees and Phillies. I never expected to win this."

With free registration of a valid e-mail address, Yankees fans can personalize their subscriptions to any of a number of direct communications to stay connected with the club, including the Yankees Insider newsletter, the latest ticketing opportunities, prospect scouting reports, discounts on authentic Yankees merchandise, photo galleries, video highlights and Yankees trivia.

Some of the other free newsletter and alert subscription options for Yankees fans to have delivered directly to their inbox include breaking news alerts, postgame alerts, ticket alerts and shop and memorabilia auction information.

In addition, the Yankees offer a Spanish-language weekly newsletter. All newsletters are available in an HTML format with photos, graphics and features unavailable in the plain text format.

Bryan Hoch is a reporter for MLB.com. Rhett Bollinger contributed to this story. This story was not subject to the approval of Major League Baseball or its clubs.

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